FLYERS- are they the new chewing gum? Should they be banned? Angeline Lee [102830Y]

Flyers - it serves as a marketing tool which has been employed for many years due to its relative cost of production. However, it gets annoying when we have to unwittingly accept it at our doorstep or as we are being shuffled with it while shopping outside. However, its purpose became meaningless to most people as most of the time wejust simply chuck it away without even giving it a glance. Without a single doubt, we are guilty of it, guilty of adding more wastage to the environment. Eventually, the question is how many of us really read to find out more about content of the flyers? Not many. To us, it is just simply another advertisement or promotion which tries to entice us into purchasing something. Nonetheless, the main reason which lies behind our scanty attention on it is we have yet to feel and see the credibility of what is being claimed in the flyer. Many of us are skeptical as we all know that there are a lot of scam companies which just want to make big bucks from their potential customers and later on unwind their business, leaving the customers in a lurch. This leaves us to be even more cautious towards flyers as we do not want to be victims. Alternative ways of obtaining information is easily accessible. More than three quarters of Singaporeans have computers at home. We can just surf the net to find out the information which we need. As such, I feel that flyers should be banned since it will not serve us any significant purpose anymore with the fact that computers will serving us as our main platform into accessing our required information. Furthermore, people who are really interested into purchasing any form of goods and services would want to personally find out more about it. They would clarify their doubts on the goods or services from the sales executives. That’s why they are being hired for. In order to stop people from giving out flyers, Government can impose the fine policy. They can hire people to patrol around the housing estates and malls and fine people who give out flyers. With all these implementation to remove the flyers, I believe flyers would be out of our sights in no time.